E! LAUNCHES NEW SNAPCHAT SHOW ‘WHAT THE FASHION’

Friday, February 2nd, 2018

E! News has launched a new show, What the Fashion, on Snapchat Discover.

The weekly show features E! News correspondents Zuri Hall and Morgan Stewart, plus comedian Justin Martindale.

Each week they’ll discuss celebrity fashion trends, from the streets of New York to the red carpets of Los Angeles and everywhere in between.

What the Fashion is the latest show launched in partnership between E! and Snapchat, alongside The Rundown, Face Forward and Ask Kylie.

E! News & Digital Executive Vice President and General Manager John Najarian said: “Now more than ever, E! News is focused on producing the best shows on the most engaged platforms and ‘What the Fashion’ delivers both.”

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