I created Decoded by Thalia™ to demystify the power of metadata — to show how the right words, structure, and strategy can transform discoverability, engagement, and ROI.

Through GL-SEO™, my teams and I have proven that metadata isn’t back-office — it’s front-line brand power.

Each week, I’ll decode one key aspect of our industry — blending the art, the science, and the future of how audiences find what they love – globally.

Join me each week as we decode the new rules of discoverability.