SONY ACQUIRES TRUTV UK

Wednesday, March 1st, 2017

Good news for fans of TruTV UK – Turner’s free-to-air channel has been saved from the brink of closure by a surprise buy-out by Sony Pictures Television.

The channel launched in 2014 on Freeview, Freesat, Sky and Virgin airing a mix of true crime and US reality shows, but despite acquiring top-rated shows such as America’s Got Talent, Ink Master and talk show Conan, it has struggled to win viewers in a competitive market. Turner had been seeking a buyer since announcing the channel might have to close last December.

Although it’s fairly unusual for a US media giant to take on channels from a rival, Kate Marsh, ‎Sony Pictures Television’s Executive Vice President, Western Europe, International Networks, said the acquisition would be, “a great complement to our portfolio.”

What the industry says about US

BAUER MEDIA, CZECH REPUBLIC

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