An uncomfortable truth for every platform: your most expensive content can be your least-watched — not because it’s bad, but because no one can find it.
A vague, generic or poorly structured synopsis does real, measurable damage. It buries titles in search. It confuses recommendation engines. And it loses the click in the half-second a viewer takes to decide.
Multiply that across a 10,000-title catalogue and the lost watch-time is staggering. You don’t have a content problem. You have a discoverability problem hiding in plain sight — inside your metadata.
The good news? It’s fixable — and far faster than commissioning anything new.
Decoded this week: the synopsis isn’t a description of the asset. It’s the asset’s salesperson.
#DecodedByThalia #GLSEO #GlobalListings #ThaliaDroussioti #MetadataMatters #ContentDiscoverability #AIinMedia #StreamingStrategy #BroadcastTech #OTTInnovation #FASTChannels #WomenInLeadership
