Modern science offers fascinating insights into a mental process we all rely heavily upon: decision-making. Throughout our lives, we must decide on matters as fundamental as what to eat, how to spend our money, who to pair up with, and who gets our vote.
HACKING YOUR MIND (Monday 6th – Thursday 9th, 9.50pm) shows how these sometimes surprising new findings cast fresh light on the often mysterious motives behind our choices. Also revealed are the ways in which these discoveries are influencing advertising and politics. Hosted by science and technology journalist Jacob Ward, the series features leading experts who explain this current scientific revolution, and examines and illustrates the potential impact upon our lives of this valuable new self-knowledge.
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