Thursday, July 2nd, 2026
Decoded by Thalia™ returns for a new season — and this time, the focus shifts from argument to evidence.
READ MOREThursday, May 28th, 2026
My AI avatar has something to admit. Yesterday I built an AI version of myself — one photo, a short voice clip, a script. Watch what “she” says about the 20% she can’t do.
READ MOREFriday, July 3rd, 2026
Viewers don’t browse 30,000 titles anymore — they search, ask, and let AI assistants choose for them.The words describing your content aren’t decoration. They’re the deciding factor.
READ MORETuesday, June 30th, 2026
To close The Synopsis Series — a word on where all of this is heading. Discovery is becoming conversational. Audiences increasingly ask, search and let AI assistants choose for them. In that world, the platforms that win will be the ones whose metadata speaks fluently to both people and machines — in every language, in […]
READ MOREThursday, June 25th, 2026
For the last month I’ve decoded one idea from every angle: the programme synopsis is the most undervalued asset in your catalogue. We’ve covered the science of how it’s read — by humans and by algorithms. The craft of AI plus editorial. The art of localisation across 40 languages. And the hard commercial reality of […]
READ MOREWhat the industry says about us
TT Spektra, Sweden
We use both the Global Listings press schedules (in Word) and their XML files. The programme descriptions are rather good and not too long, which is helpful. We use their text verbatim and import it direct into our database.
ESPN Classic, UK and Europe
In an increasingly competitive European TV marketplace, those channels that succeed are those that help viewers make an informed choice from the schedule. We are delighted to be working with a leading-edge organisation that helps its clients transform their listings and improve the service to both customers, journalists and platform owners alike.