A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

What the industry says about US

BIKE Channel, Euroopa

BIKE on teinud Global Listingsiga koostööd alates aastast 2015. Nad on meid usaldusväärselt toetanud laienemisel nii Itaalias kui ka Suurbritannias. Mis probleem meil ka poleks - kui nende poole pöördume, pakub Global Listings ainulaadset klienditeenindust ja tehnilist tuge. Global Listingsi töötajad on on väga efektiivsed ja kiirelt reageerivad ning meil on väga hea meel nendega koostööd teha.

SkjarHeimur, Island

Kasutame teie koostatud programmi kõrghetki maksimaalselt ära ning võime ausalt öelda, et teie kanalid on meie e-kirjades ja ajakirjas populaarsemad ja saavad rohkem reklaamiaega kui need kanalid, mis ei paku meile programmi kõrghetki. Anname teie teenusele esmaklassilise hinnangu.