A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

What the industry says about US

BAUER MEDIA, ČEŠKA

Sporedi za tisk, ki jih prejmemo od podjetja Global Listings, zaslužijo oceno 'odlično'. Zelo smo zadovoljni s storitvami, ki jih podjetje Global Listings opravlja za naše revije. Vaše ekipe so vedno zelo učinkovite in odlične v komunikaciji. Če imamo kdaj kakšno težavo, jo hitro in učinkovito rešijo.

Insight, International

Odkedy sme v Insight TV v októbri 2015 spustili prvé vysielanie, spoločnosť Global Listings sa stala našim dôveryhodným a spoľahlivým partnerom pri tvorbe všetkých elektronických sprievodcov programom. Má priateľský, zanietený a rozhľadený tím, ktorý chápe potreby nášho odvetvia, čo je pre nás ako novú a rozširujúcu sa stanicu na lineárnom televíznom trhu nevyhnutné. Tento vzťah si veľmi ceníme a tešíme sa ďalšie pokračovanie spolupráce pri spustení nových informačných kanálov a rozširovaní nášho pôsobenia po celom svete.