A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

Viacom International Media Networks

Najlepšie na spolupráci so spoločnosťou Global Listings je to, že si vôbec nemusíme robiť starosti s elektronickými sprievodcami programom. Bez ohľadu na sporadické či meškajúce dodanie zdrojového súbory si môžeme byť istí, že pobočke doručíme sprievodcu včas a v potrebnej kvalite.

Tristar Products, Veľká Británia

Naša stanica každý deň monitoruje predaj a v dôsledku toho musí niekedy náhle meniť program. Pri práci so spoločnosťou Global Listings je to jednoduché. Jej ochota riešiť problémy značí, že nás nebrzdí byrokracia ani rigidné zmluvy o službách  – my pristúpime k zmene a ona za nás vybaví ťažkú robotu... skvelá služba!