A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

What the industry says about US

TROS KOMPAS、MAGAZINE PUBLISHERS、オランダ

Global Listings の番組表は素晴らしいですね。テレビガイド欄はとても限られたスペースですが、非常によくできています。あらすじやプレスレポートは、どの番組を押し出すべきかを理解するのにもとても役立っています。

MAXtv, Croatia

MAXtv の EPG 担当者として、番組表、あらすじ、EPG ファイルのいずれにも大変満足しています。常に期限どおりで、当社のニーズを完全に満たしてくれます。優秀な EPG サービスです。