A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

Deutsche Mailbox, Alemania

Estamos muy contentos con los servicios que nos presta Global Listings. Sus empleados son competentes y nos contestan rápidamente cuando realizamos cualquier tipo de consulta. Nos suministran todos los archivos en el formato apropiado, por lo que nuestro sistemas los puede procesar fácilmente.

ESPN Classic, Europa

El objetivo principal de ESPN Classic es brindar servicios a todos los aficionados a los deportes, en cualquier lugar y en cualquier momento en los que se emitan deportes por televisión, y localizar nuestras programaciones es una contribución significativa que facilita este objetivo. Global Listings ha demostrado ser un recurso de gran calidad a la hora de conseguir este objetivo.