A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

Discovery Networks

„Discovery Networks” lūdza „Global Listings” izveidot jaunu rentablu sistēmu, kas ļautu medijiem Lielbritānijā un Eiropas, Vidējo Austrumu un Āfrikas valstīs ātri saņemt programmu sarakstus un anotācijas (gan angliski, gan tulkotas citās valodās); mēs esam ļoti apmierināti ar šī uzņēmuma darbu.

Viacom International Media Networks

Vislabāk mūsu sadarbību ar „Global Listings” raksturo tas, ka mums nav jāuztraucas par elektroniskajiem telegidiem. Pat ja izejas materiāli tiek iesniegti haotiski un ar kavēšanos, mēs zinām, ka mūsu filiāles tos saņems laikā un ka tie būs kvalitatīvi.