A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

National Geographic, UK and Europe

我們的頻道增長得很快,所以我們尋找可靠的節目表公司,以準確、翻譯得好的節目表支持我們。歐洲國家地理頻道現在在超過40個國家播放,Global Listings向這些國家,以包括英語在內的12種語言為我們編製、翻譯和供應節目時間表。他們免除我們的麻煩,讓我們為市場提供質素最好的服務

冰島SkjarHeimur, Iceland

我們盡量利用你們的主要內容,可以確實地說你們的頻道在我們的電郵/雜誌中比那些沒有提供主要內容的頻道有更高曝光率和更多廣告時間。我們給你們服務的評分是A。