A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

NBC Universal Global Networks, Asia Pacific

Les chaînes d'Universal Networks International proposent une gamme dynamique de divertissements au public asiatique. La livraison efficace et régulière d'un service complet de GEP et de contenu de site Internet de la part de Global Listings permettra certainement d'offrir une expérience télévisuelle plus riche.

NG Broadcasting, Digital Terrestrial TV Operator, Asia

Le service de GEP et les informations de programmation de Global Listings sont excellents. Nous recevons les grilles de programmes, les résumés d'émissions phares/temps forts et les fichiers de GEP dans les délais et sans aucun problème.