A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

KidsCo, Central & Eastern Europe, Africa, Middle East & Asia Pacific

Global Listings podjetje KidsCo oskrbuje z izjemno učinkovitimi in profesionalnimi storitvami. Okrepljeno sodelovanje je odsev naše mednarodne širitve in vedno večjega prodora na trg. Potrebujemo partnerja, ki razume našo filozofijo in je na vseh nivoji sposoben ravnati v skladu z njo. Podjetje Global Listings je bilo z nami od prvega dne, tako da smo ne samo rasli z roko v roki, ampak so nam njegove ekipe pomagale tudi pri globalnem razvoju našega posla.

Canal Digital

Družba Global Listings je ena redkih, s katerimi sodelujemo, ki nam zagotavlja jasno razumljive izbrane objave za uporabnike.« Zelo smo zadovoljni, da izbrane objave prejmemo pravočasno, da so opisi izbranih vsebin kratki in da so ob njih vselej točni datumi objave. Podeljujemo vam odlično oceno.