A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

What the industry says about US

BBC World News, UK and Middle East

Podjetje Global Listings je izvrsten BBC-jev partner in veseli smo, da lahko z njim sodelujemo na področju Bližnjega vzhoda. V regiji, kjer krepimo svojo prisotnost, je nujno, da lokalnim trgom nudimo prave informacije v pravem jeziku in v pravem formatu. Prepričani smo, da bo podjetje Global Listings diviziji BBC Global News zagotavljalo prvovrstne storitve, in se veselimo tesnega sodelovanja z njimi.

MultiChoice, Africa

Zelo uslužni, prijazni in prilagodljivi so. Sporedi prihajajo ob dogovorjenem času in so v skladu s standardi in specifikacijami. Njihove cene so konkurenčne.