A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

What the industry says about US

TIME INC, UK

Kad saņēmām pirmās anotācijas no „Global Listings”, tās mūs patīkami pārsteidza. Tās ir viegli uztveramas, ērti lietojamas un vienmēr tiek sagatavotas laikā. Ir patīkami strādāt ar uzņēmumu, kas patiesi izprot TV programmas publicējošo žurnālu darba stilu.

DAILY MAIL, DMG MEDIA, UK

„Global Listings” preses apskati ir ļoti kvalitatīvi un vienmēr tiek sagatavoti laikā. Darbinieki ir atsaucīgi un allaž gatavi atbildēt uz visiem mūsu jautājumiem. Visas izmaiņas programmās arī tiek precīzi un savlaicīgi atspoguļotas.