A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

NBC Universal Global Networks, Azijos ir Ramiojo vandenyno regionas

„Universal Networks International“ kanalai siūlo pačias įvairiausias pramogas Azijos žiūrovams. „Global Listings“ teikiama kompleksinė EPG ir interneto svetainės turinio paslauga tikrai užtikrins turtingą žiūrovų patirtį.

TT Spektra, Švedija

Naudojamės „Global Listings“ programų aprašais spaudai („Word“ formatu) ir jų XML failais. Programų aprašai geri, ne per ilgi, kas yra naudinga. Jų tekstus naudojame be pakeitimų ir įkeliame juos tiesiai į savo duomenų bazę.