A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

What the industry says about US

ALLER, REVISTE TV, FINLANDA

Grilele de programe TV pe care le primim de la Global Listings sunt foarte utile şi îndeplinesc obiectivele pentru care au fost create. Noi publicăm aceste liste în paginile ghidului nostru TV şi nu avem niciun fel de plângeri. De asemenea, suntem foarte încântaţi de serviciile oferite de dv. pentru presă, în general.

TV Control, Grecia

Suntem foarte încântaţi de serviciile oferite de dv. Lungimea textelor (numărul de caractere) pentru descrierile de evenimente se încadrează perfect în limitele noastre pentru EPG, iar echipa dv. ne răspunde întotdeauna cu promptitudine la orice întrebări am avea. Grilele de la Global Listings sunt întotdeauna livrate la timp şi primim toate canalele cu mult înainte de datele de difuzare. Vă mulţumim foarte mult.